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Ad copy character counter for every platform
Paste your copy and see right away which common limits it fits.
| Placement | Guideline | You have | Status |
|---|
These are common guidelines and platforms change them. Longer copy is often cut off or hidden behind a "See more" link rather than rejected. Check the platform's current rules before you publish.
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- Paste your headline, text or subject line.
- Compare it with each placement limit in the table.
- Edit until it fits.
Common questions
What are the Google Ads character limits?
Responsive search ad headlines are limited to 30 characters and descriptions to 90. Platforms change limits, so check the current rules before publishing.