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Profit margin and break-even ROAS calculator
Know the most you can spend on ads for one order and still break even, or hit a profit target.
Break-even ROAS is revenue divided by ad spend at the point where an order makes exactly zero profit. Refunds and returns are not included, so lower your price input if they are common.
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- Enter price, product cost, shipping and payment fees.
- See your margin and the most you can spend per order to break even.
- Add a profit target to see the ad spend and ROAS that hits it.
Common questions
What is break-even ROAS?
It is the return on ad spend at which you make exactly zero profit on an order. Divide revenue by profit per order before ads, then you need a ROAS above that number to earn anything.
What costs should I include?
Product cost, shipping you pay, payment processing, packaging and any other per-order cost. Leave out fixed overhead for a per-order view.